We specialize in the international development of law firms.
Middle East Desk - Strategy, business development and international positioning for law firms in the Middle East
We support law firms in Dubai, Saudi Arabia, Qatar and the rest of the Gulf in their international growth through legal marketing, business development and reputation strategies.
At Gericó Associates we launched our Middle East Desk with the objective of advising law firms operating in the main financial centers of the Middle East. Our experience with firms in the United Arab Emirates, Riyadh, Doha and other strategic jurisdictions allows us to provide a global approach and measurable results.
We position your law firm in international markets.
We are experts in business development for law firms, communication strategies, reputation and visibility in the main international directories such as Chambers and Partners and The Legal 500. We help you design and implement plans that strengthen your positioning among clients, media and key stakeholders in the legal sector.
Specialized services in the Middle East legal context
- Strategy and positioning: we define your value proposition and adapt it to the cultural codes of the Arab world.
- Business development for law firms in Dubai, Riyadh and Doha: design of commercial strategies to attract and retain clients.
- Communication for lawyers: legal press, litigation PR, reputation management and digital presence.
- International directories: we advise on the submission process and drafting of submissions for Chambers and Partners and Legal 500.
- Training for lawyers: leadership, client management and development of commercial skills for partners and teams.
- International alliances: we connect firms with potential partners in Europe, Latin America and other strategic markets.
I want to improve the visibility of my law firm
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Why Gericó Associates?
- Over a decade leading legal marketing and business development strategies for law firms in international markets.
- Actual experience advising top-tier law firms in the United Arab Emirates, Saudi Arabia and Qatar.
- In-depth knowledge of the cultural, regulatory and reputational processes of the legal sector in the Middle East.
- Multidisciplinary team with experience in international rankings, legal media, institutional relations and brand strategy.
Highlight among the legal competence
Team leaders
Founding and Global Managing Partner
Marc Gericó is the Managing Partner and founder of our firm. He is considered one of the most recognised specialists in the field of consulting for law firms, both in Spain and in Latin America. As an international consultant, he has provided services to clients such as Baker McKenzie, CMS, DLA Piper, among others and has advised law firms locally in cities such as Miami, Mexico City, Lima, Bogotá, Santo Domingo, Quito and Brussels, among the most prominent. During 2015, he was a Reputation Advisor for the Bankruptcy Administration of Banco Madrid, formed by the Spanish Government.
María Sol Rubio has over 15 years of cross-border experience in the legal sector, where she has demonstrated her ability to lead and transform projects in both public and private arenas. With a background as a corporate lawyer in Argentina, she trained in marketing and communication for law firms in London, where she worked at Chambers and Partners making key strategic decisions regarding law firm rankings worldwide. Her expertise was further enhanced at Garrigues, where she led marketing and communication for the Latin American offices, before rejoining Gericó Associates to continue driving reputation and strategy for clients of all sizes in the legal sector.
Diana Jennen is a journalist, lawyer and polyglot. Member of the New York State Bar Association and the Legal Marketing Association (LMA), Jennen has been head of media at Cuatrecasas and has worked as a journalist for the Spanish television news channel Atresmedia and the European television channel Euronews. With a double degree in Journalism and Communications from Carlos III de Madrid University and a degree in Law from UNED University, Diana Jennen has a polyglot and international profile, with professional and academic experience in countries such as Germany, France and the Netherlands and a command of five languages: Spanish, English, German, French and Dutch.
With over 25 years of experience in top tier law firms, Mireya has worked at firms such as Kirkland & Ellis, Freshfields, Herbert Smith, PricewaterhouseCoopers, Hogan Lovells, McDermont Will & Emery and Shearman & Sterling LLP; among others. She has extensive experience in corporate finance, administration and management, international strategy, business development and revenue generation in the United States, Europe (Germany, France, UK, Belgium, Italy), the Middle East, Africa (Maghreb, Sub-Saharan region and South Africa) and Asia (especially China, Korea and Japan).